The shelves are full of competing products; we are all visual scanning the crowded shelves. This factor alone provides the importance of the label as part of your product and brand image.
Your label at the point of purchase is your products salesperson. The relevance of your product communications in the purchasing decision is one that becomes the final choice between your brand and your competitors’.
Digital Offset Label Printing provides the most outstanding quality and greatest flexibility of any printing technique.
Providing Your Digital Advantage:
- Photographic Quality – Visually Magnetizing
- No Financial Limitations of number of colours – Eye Catching
- Lower Set Up Costs – Printing saleable product in minutes
- No Film / Printing Plates – Digital Artwork File direct to Press
- Press Proofs & Product mock ups – Approval & Test Market
- Print labels with variable data – Targeted Personalised Communication
- Print various SKU’s of same size labels as one print-run – Product Variations
- Print low to mid-range volumes economically – Lean manufacturing
- Superior turnaround times – J.I.T (Just In Time Ordering)